• Because those people aren't there to be your friend, they're there to make a profit for a service provided.

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• Mr Fixit
  
  Its like bottled water. People will pay for it because of their perspectives.

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• wrdweaver
  
  They're are doing this to make money. Law of supply and demand.

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• bloodlylilcorpse is back
  
  People are just trying to make a profit off of other folks is all.

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• MrNatural Abstractor of the Quintessence
  
  Just a guess: 1. They can get it. I.e., there are 1000s of lonely people with more $$ than sense. Why should they charge less when they can get more? 2. They advertise on TV, which costs a lot of $$. These costs, of course, are passed on to the customer. You watch those expensive, professionally-made ads on TV and picture yourself as the guy/girl in the ads.

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• weareallhypocrites
  
  There are a lot of lonely people who are evidently willing to pay it. The moment they experience a significant dip in sales, the price will drop.

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• Capital J
  
  because for the most part the people resorting to these sites are desperate for love and willing to do anything to find it.

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• Kizz miazz
  
  Because there are a lot of people who want to find somebody. The problem is people are so selfish and uncompromising that they cannot find anybody. So what happens is they look again and again and over and over and there are companies that take advantage. All those people who just keep on looking are usually on more than one site. They charge so much because they can and people will pay to play so to speak. If people were just honest and kind there would be no need for dating sites. You would meet someone with just a smile.

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• Scrappy
  
  As long as people are willing to pay for it, they will continue to go up on prices. They very seldom match anyone up to my knowledge and they don't care. They just want money

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• Occams Electric Razor
  
  I guess it depends on your justification of the money..I don't know what Eharmony or sites like that charge but I would guess around $50 a month would be a fair assumption.. Ok so $50 a month for a website to potentially hook you up with someone who is actively looking for, has viewed and screened you and agrees to meet you..heck that's half the work done already for you! You already know they want to meet you, like your looks for the most part and have something in common with you...now I am not one of those that think you can find true love online, but hey what do I know. But I do know that $50 bucks to have your pick of dates with prescreened people is not bad compared to: wandering around libraries, grocery stores or other places hoping for a chance encounter Having friends hook you up going to a bar stag.. where else are you gonna meet as many people looking for love or romance or sex? Already Eharmony has the upperhand here because you know nothing about these people except what they look like in a dimly lit room..not to say that a pic on Eharmony would not be 'altered' to make the person look better... Then you are gonna be paying cover charge mingling buying a few drinks for random women That's gonna cost you $50 bucks right there..and you still may or may not have any luck, if you do you don't know much about the other person or if you have much in common with them other than knowing they like to dry hump to the song My Humps. The end result is, you either end up at Denny's at 4 in the morning shitfaced and alone or you meet someone who is too intoxicated to stand up, much less give you their number or set up a date (and remember it). I could say in the bar scenario you might score, but I'm assuming you might score on Eharmony too, but the intention is to find a mate, not get laid..I might add that the odds of contracting an STD from people you meet on Eharmony would probably be less than getting one from someone you met in a bar/club...That alone is probably worth $50 bucks. For many the problem is as we get older we operate in much smaller social circles. It's not healthy (or permissable in many places) to date co-workers and you don't go to school so the number of people (options) we are in contact with dwindles very quickly. That's the catch for sites like Eharmony; volume, options and knowing they somewhat dig you (or at least the version of you that you portray)before you even meet.

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1. One month = $59.95 per month. Six-months = $39.95 per month. 12-month = $18.95 per month. This places eHarmony as the most expensive of the top online dating services, more expensive than both Match.com and Zoosk. For those members who can't pay their subscription up front, they also offer installment payment plans.
2. EHarmony promotes 'silver dating,' or dating for those of a certain age. Plus, the user base for those 50 and above is pretty solid, meaning there are definitely a good amount of options here. Why is eHarmony so expensive? EHarmony claims that its users are all looking for the same thing, which is why the cost may be on the upper.

Why Eharmony

Is eHarmony actually expensive? If budget is extremely important to you and cash is tight, eHarmony is expensive. If finding a serious relationship is most important to you and you have some disposable income to invest in the process.